Shreya Trivedi Brand + Visual Designer


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[New] Upollow AI Workflow,  Generative Design, Branding & Identity  
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Welcome Homes Brand Building, Digital Design, Visual Systems, Marketing assets
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Land Submission
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Spare
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Drip Sauces
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Grow NYCBrand System & Identity, Motion, Photography, Marketing assets
Student Project
Bummer MagazinePublication Design, Art Direction and Curation
Student Project
YouTube CareAccessibility design, User Experience, User Research
Student Project
Fred Again Music VideoBranding and Identity, Something something something.
Student Project
Kollide Film festivalBrand System and Identity, Web Design, Motion, Marketing Posters
Student Project


Shreya Trivedi
2026, All Rights Reserved





Bummer Magazine


Publication Design, Art Direction and Curation
Student Project, 2025
Team: Anushri Shah, Danny Feng
Award: Young Ones 2026 ADC Merit Publication Design [Link]
Bummer Magazine is a love letter to the feelings we loathe. It allows readers to slow down, waste a little time, and feel their negative feelings. In a world that demands constant productivity and optimism, Bummer provides us with a safe space to exist in our anger, awkwardness, or insecurity without fixing them.

The magazine moves fluidly between tones and depths, pairing thoughtful explorations of rage and emotional labor in corporate life with lighter moments like film recommendations and a list of the best spots to cry in New York City.

Bummer not only provides us with deeper insight into our feelings, but also becomes a companion that holds our hand through them.










Design DecisionsThe photoshoot was art-directed to portray Bummer as an intimate presence in everyday life, showing readers engaging with the magazine in ordinary settings, like the New York City subway. The imagery feels stripped-down, reflecting the publication’s genuine tone.

The cover embraces this rawness, featuring soft imagery that evokes a sense of bareness and vulnerability. The idea is also carried through with the intentional visible printer’s marks to create the impression of something imperfect.

Several signature spreads extend the magazine’s conceptual approach. The flyleaf invites us to identify and circle the emotion we are feeling in the moment. The index reflects emotional overwhelm through the familiar visual of a messy laptop screen. The manifesto is crafted as a long-winded, late-night text to a friend when we are in our feels. We translate daily, mundane digital language to a more tactile, analog format. Because the subject matter is often heavy, the magazine features dividers like lighthearted mock advertisements. These provide moments to breathe, reflect, or have a little giggle mid-cry.

Typography plays a narrative role throughout. The furniture text tracking gradually loosens as the reader moves through the magazine, suggesting a slow unraveling, a visual metaphor for letting go, or for tears trailing down the page as it turns.
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