Shreya Trivedi
Brand + Visual Designer
Archive
Experiments
Information
Work
[New] Upollow AI Workflow, Generative Design, Branding & Identity Personal Project
Welcome Homes
Brand Building, Digital Design, Visual Systems, Marketing assetsClient Project
Land Submission
UI/UX, Visual Design, User flowClient Project
Women in Design
Digital design, Visual system, Social media assetsClient Project
Spare
Brand building, Motion Design, Product Branding
Student Project
Drip Sauces
Packaging Design, Art Direction, Photography, Production.
Student Project
Grow NYCBrand System & Identity, Motion, Photography, Marketing assetsStudent Project
Bummer MagazinePublication Design, Art Direction and Curation
Student Project
YouTube CareAccessibility design, User Experience, User Research
Student Project
Fred Again Music VideoBranding and Identity, Something something something.Student Project
Kollide Film festivalBrand System and Identity, Web Design, Motion, Marketing Posters
Student Project
Shreya Trivedi
2026, All Rights Reserved
Welcome Homes
Client Project, 2023
Brand building, Brand System, Digital Design, Marketing Assets
Client
Welcome Homes in is New York based, tech-enabled, homebuilding company that lets you build your dream home online, turn-key.
Role
As a Brand Designer, I expanded the brand guidelines and developed a scalable visual system across brand, marketing, and product, creating cohesive experiences across both print and digital touchpoints. I led design initiatives and collaborated cross-functionally to deliver creative solutions for internal initiatives, customer-facing projects, and B2B partnerships.
My work included company presentations, sales decks, email templates, web pages, motion graphics, typography, AI image generation and photo retouching, social media campaigns, short-form video content, and other marketing and brand assets.
Illustrations and stylized imagery played an important role in visualizing different specs of the product and the homes. These were meticulously designed to be used across marketing deliverables and the website. The system was expanded to work at all scales: OOH campaigns, construction site signage, printed catalogs, digital platforms, social media.
Visual system for Subsidiary brand, WelcomeOne, made for partnerships with agents & realtors to promote Welcome listings on respective socials and websites.
The challenge was establishing a balance between the WelcomeOne brand in interaction with other brands.
Identity for subsidery brands, such as Curb Appeal by Welcome, a virality driven, street style content series to create a social media presence for the brand
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