Shreya Trivedi Brand + Visual Designer


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Work
[New] Upollow AI Workflow,  Generative Design, Branding & Identity  
Personal Project
Welcome Homes Brand Building, Digital Design, Visual Systems, Marketing assets
Client Project
Land Submission
UI/UX, Visual Design, User flow
Client Project
Women in Design Digital design, Visual system, Social  media assets
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Spare
Brand building, Motion Design, Product Branding
Student Project
Drip Sauces
Packaging Design, Art Direction, Photography, Production.
Student Project
Grow NYCBrand System & Identity, Motion, Photography, Marketing assets
Student Project
Bummer MagazinePublication Design, Art Direction and Curation
Student Project
YouTube CareAccessibility design, User Experience, User Research
Student Project
Fred Again Music VideoBranding and Identity, Something something something.
Student Project
Kollide Film festivalBrand System and Identity, Web Design, Motion, Marketing Posters
Student Project


Shreya Trivedi
2026, All Rights Reserved





Drip Sauces

Packaging Design, Creative Direction, Photography, Production.

Student Project, 2025
Team: Shiyu Mo, Jiyun Choi, Kaylee Lugo
Award: Young Ones 2026 ADC Merit Packaging Design [Link]

The Challenge

In New York City, grabbing a late-night slice is part of the culture. But with hundreds of pizza spots and millions of taste buds, the experience is often limited to whatever is served over the counter. The challenge was to rethink the classic NYC slice as something customizable and expressive, especially for younger, on-the-go audiences looking to make everyday experiences feel more personal.

The Solution

Drip is a New York–inspired pizza finishing sauce brand designed for people who treat food like an extension of personal style. Built around the idea of “accessorizing your slice,” the brand transforms sauce from a simple condiment into a form of self-expression.

The name “Drip” references Gen-Z slang associated with style and individuality, connecting fashion culture with food culture. The visual identity draws heavily from New York street aesthetics, using bold typography, layered sticker-inspired bottle labels, and references to slap-tagging culture found throughout the city. The system extends beyond packaging into a collectible, lifestyle-driven product experience. Portable keychain sauce bottles and customizable sticker elements allow peple to carry and personalize their sauces like accessories, reinforcing the idea that customization can exist both in what you eat and how you present yourself. Through branding, packaging, and product design, Drip reimagines the late-night pizza ritual as something expressive, playful, and uniquely personal.






The System

 The logo is custom typography that showcases a seamless flow of letters forming the word Drip, inspired by the visual of a liquidy, spreadable sauce. The labels are slap-tagging inspired stickers that conrained varied information such as flavor profiles, ingredients, brand story, calories, etc., with a gen-z tone of voice.

Because the label is a collage of stickers, the typefaces vary based on the nature of the information and legibility. The colors represent unique flavors of the sauces that are easily imaginable by people and can taste the flavors immigiently by just looking at the packaging.  








Packaging
 The logo is custom typography that showcases a seamless flow of letters forming the word Drip, inspired by the visual of a liquidy, spreadable sauce. The labels are slap-tagging inspired stickers that conrained varied information such as flavor profiles, ingredients, brand story, calories, etc., with a gen-z tone of voice.

Because the label is a collage of stickers, the typefaces vary based on the nature of the information and legibility. The colors represent unique flavors of the sauces that are easily imaginable by people and can taste the flavors immigiently by just looking at the packaging.  







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